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The development of media models in advertising : an anthology of class. articles
Craig, C. S., (1986)
Mathematical models in marketing
Murdick, Robert G., (1971)
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M., (1991)
Flexible regression
Rust, Roland T., (1988)
Selecting network television advertising schedules
Rust, Roland T., (1985)
Reflections on the review process
Rust, Roland T., (2018)