Advertising Message Involvement: The Role of Enduring and Situational Factors
| Year of publication: |
1999
|
|---|---|
| Authors: | Laczniak, Russell N. ; Kempf, DeAnna S. ; Muehling, Darrel D. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 21.1999, 1, p. 51-62
|