Advertising or brokerage model for social platforms with a commerce feature
Guofang Nan, Chenyu Chu, Zhiyong Li, Minqiang Li
| Year of publication: |
2021
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|---|---|
| Authors: | Nan, Guofang ; Chu, Chenyu ; Li, Zhiyong ; Li, Minqiang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 2, p. 155-177
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| Subject: | Commerce feature | advertising | Brokerage | Two-sided Market | Netzwerkökonomik | Network economics | Werbung | Advertising | Vermittlungstätigkeit | Intermediation | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Marktstruktur | Market structure | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012816120