Advertising & personal selling : a comprehensive textbook for B.Com. (Hons), B.B.A, advertising &personal selling, mass communication & journalism
Neeru Kapoor
| Alternative title: | Advertising and personal selling |
|---|---|
| Year of publication: |
2009 ; 1. print.
|
| Authors: | Kapoor, Neeru |
| Publisher: |
New Dehli : Pinnacle |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 345 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-9044-544-3 |
| Source: |
Persistent link: https://www.econbiz.de/10008827582