Advertising pricing models in media markets : lump-sum versus per-consumer charges
Helmut Dietl; Markus Lang; Panlang Lin
| Year of publication: |
2013
|
|---|---|
| Authors: | Dietl, Helmut ; Lang, Markus ; Lin, Panlang |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 25.2013, 4, p. 257-271
|
| Subject: | Advertising | Media platform | Two-sided market | Lump-sum charge | Per-consumer charge | Asymmetric competition | Theorie | Theory | Preismanagement | Pricing strategy | Digitale Plattform | Digital platform | Unvollkommener Wettbewerb | Imperfect competition | Online-Marketing | Internet marketing | Netzwerkökonomik | Network economics | Werbung |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338328