Advertising : principles & practice
Sandra Moriarty; Nancy Mitchell; William Wells
| Year of publication: |
2009 ; 8. ed., Pearson internat. ed.
|
|---|---|
| Authors: | Moriarty, Sandra E. ; Mitchell, Nancy ; Wells, William |
| Publisher: |
Upper Saddle River, NJ [u.a.] : Pearson Prentice Hall |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Werbemittel | Promotional materials | Werbeplanung | Advertising planning |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 686 S. Ill., graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-500938-3 ; 978-0-13-500938-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003685527