Advertising procedure
Otto Kleppner
| Year of publication: |
1966 ; 5. ed
|
|---|---|
| Authors: | Kleppner, Otto |
| Publisher: |
Englewood Cliffs/N. J. : Prentice-Hall |
| Subject: | Werbung | Werbungsbetrieb | Werbungsmittel | Marktforschung | Werbungsrecht | Advertising | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry |
| Extent: | XVII, 619 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002216732