Advertising, product differentiation and cigarettes
William A. Luksetich
| Year of publication: |
1973
|
|---|---|
| Authors: | Luksetich, William A. |
| Subject: | Tabakindustrie | Produktgestaltung | Werbungsbetrieb | Vereinigte Staaten |
| Extent: | VI, 195 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Northern Illinois University, Diss. 1973 |
| Notes: | Bibliogr. S. 192-195 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002491144