Advertising repetition and quality perception
| Year of publication: |
2005
|
|---|---|
| Authors: | Moorthy, Sridhar ; Hawkins, Scott A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 3, p. 354-360
|
| Publisher: |
Elsevier |