Advertising research, is it time for a re-think?
Jean Grundy
| Year of publication: |
1987
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|---|---|
| Authors: | Grundy, Jean |
| Published in: |
European research : marketing, opinion, advertising. - Amsterdam : Kluwer, ISSN 0304-4297, ZDB-ID 187529-2. - Vol. 15.1987, 4, p. 214-220
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| Subject: | Werbung | Advertising | Forschung | Research | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001053386