Advertising's Impact on Category Substitution
| Year of publication: |
1994
|
|---|---|
| Authors: | Wansink, Brian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 4, p. 505-515
|