Advertising Strategies in Electronic Retailing: A Differential Games Approach
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Dengpan ; Kumar, Subodha ; Mookerjee, Vijay S. |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 23.2012, 3 (25.11.), p. 903-918
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