Advertising strategy for outbound travel services
Year of publication: |
2011
|
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Authors: | Kang, Inwon ; Cheon, Deokhee ; Shin, Matthew M. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 5.2011, 4, p. 361-380
|
Subject: | Tourismuswirtschaft | Tourism industry | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Internationaler Tourismus | International tourism | Dienstleistungsqualität | Service quality | Kaufmotiv | Consumer motivation | Informationsverhalten | Information behaviour | Südostasien | Southeast Asia |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s11628-011-0116-8 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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