Advertising to a social network
| Year of publication: |
2011
|
|---|---|
| Authors: | Zubcsek, Peter ; Sarvary, Miklos |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 9.2011, 1, p. 71-107
|
| Publisher: |
Springer |
| Subject: | Word-of-mouth | Game theory | Competition | CRM |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008925920