Advertising to Bilingual Consumers: The Impact of Code-Switching on Persuasion
| Year of publication: |
2005
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|---|---|
| Authors: | Luna, David ; Peracchio, Laura A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2005, 4, p. 760-765
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