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Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris, (2010)
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa, (2011)
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana, (2018)
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris, (2012)
The role of the advertising agency in the cultural message content of advertisements : a comparison of the Middle East and the United States
Kalliny, Morris, (2009)