ADVERTISING WEAROUT - What Is Wearout Anyway? - Wearout is a complex process that is effected by a myriad of factors. Evidence from recent studies increases understanding of this phenomenon
| Year of publication: |
1998
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| Authors: | Scott, Douglas R. ; Solomon, Debbie |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 5, p. 19-28
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