Advertising works 16 : proving the payback on marketing investment ; case studies from the IPA effectiveness awards 2007 limited to agencies with incomes up to £20m
ed. and introd. by Richard Storey
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Storey, Richard (contributor) |
| Publisher: |
London : IPA |
| Subject: | Marketing | Werbung | Investition | Fallstudiensammlung |
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | English |
| Notes: | Erschienen: Hauptbd. u. Video-DVD |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004915198