Advertising
Dorothy Cohen
| Year of publication: |
1972
|
|---|---|
| Authors: | Cohen, Dorothy |
| Publisher: |
New York [u.a.] : Wiley & Sons |
| Subject: | Werbung | Werbungsgeschichte | Werbungspolitik | Werbungsmittel | Vereinigte Staaten | Werbungsbetrieb | Advertising | Werbewirkung | Advertising effects | Werbewirtschaft | Advertising industry |
| Extent: | XVIII, 689 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-471-16325-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674669