Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships
Barbara Thomas, CDM, CeM
| Year of publication: |
2016
|
|---|---|
| Authors: | Thomas, Barbara |
| Publisher: |
Old Tappan, New Jersey : Pearson Education |
| Subject: | Marketing | Kundenbindung | Customer retention | Verkaufsförderung | Sales promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 210 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| ISBN: | 0-13-449605-1 ; 978-0-13-449605-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862738