Advocates and adversaries : examining the role of supplier advocacy on customer reacquisition
Mark P. Leach, Annie H. Liu, Ellen Bolman Pullins and Sijun Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Leach, Mark P. ; Liu, Annie H. ; Pullins, Ellen ; Wang, Sijun |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 4, p. 316-329
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| Subject: | buying center | customer reacquisition | lost customers | motivation theory | supplier advocacy | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2021.1919521 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695211