Affect and Consumer Behavior: A Meta-Analytic Review
| Year of publication: |
2009
|
|---|---|
| Authors: | Puccinelli, Nancy ; Andrzejewski, Susan A. ; Grewal, Dhruv |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Puccinelli, Nancy, Andrzejewski, Susan A. and Grewal, Dhruv (2009) Affect and Consumer Behavior: A Meta-Analytic Review. In: Society for Consumer Psychology Winter Conference, February 2009, San Diego, California, USA. |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10011426027