Affect transfer in brand extensions : the role of expectancy and relevancy
Xin Liu; Michael Y. Hu and Pamela E. Grimm
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Xin ; Hu, Michael Y. ; Grimm, Pamela E. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 317-326
|
| Subject: | Markentransfer | Brand extension | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658568