Affective images, emotion regulation and bidding behavior : an experiment on the influence of competition and community emotions in internet auctions
Year of publication: |
August 2016
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Authors: | Adam, Marc Thomas Philipp ; Astor, Philipp J. ; Krämer, Jan |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 35.2016, p. 56-69
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Subject: | Affective images | Internet auctions | Decision making | Emotion regulation | Psychophysiology | Emotion | Auktionstheorie | Auction theory | Experiment | Internet | Konsumentenverhalten | Consumer behaviour | Internet-Auktion | Online auction | Auktion | Auction | Electronic Commerce | E-commerce |
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