Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context
| Year of publication: |
2008
|
|---|---|
| Authors: | Chowdhury, Rafi ; Olsen, G. ; Pracejus, John |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 37.2008, 3, p. 7-18
|