Affordable innovation rejection attitudes : conceptualisation, scale development, and validation
| Year of publication: |
2022
|
|---|---|
| Authors: | Schaarschmidt, Mario ; Walsh, Gianfranco ; Hietschold, Nadine ; Segelitz-Karsten, Ariane |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 6, Art.-No. 2250046, p. 1-32
|
| Subject: | Affordable innovation | BoP innovation | constrained innovation | decision-making bias | frugal innovation | scale development | Innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
-
Gurtner, Nadine, (2023)
-
Innovation in the subsistence marketplace : an analysis considering multiple concepts and approaches
Nogami, Vitor Koki da Costa, (2021)
-
Measuring customer perceptions of restaurant innovativeness : developing and validating a scale
Kim, Eojina, (2018)
- More ...
-
Hybrid Offerings Sales Capability : Conceptualization, Scale Development and Validation
Schaarschmidt, Mario, (2021)
-
Walsh, Gianfranco, (2020)
-
Einbindung externer Ressourcen als Open Service Innovation in Business to Business Märkten
Schaarschmidt, Mario, (2012)
- More ...