Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Hsiu-Chia Ko
| Year of publication: |
2023
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| Authors: | Ko, Hsiu-Chia |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 17.2023, 2, p. 125-147
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| Subject: | affordance theory | livestreaming shopping | observational learning | purchase intention | self-presentation | trust | uncertainty reduction theory | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Risiko | Risk |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2023.130018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310262