//-->
Predatory practices in competitive interaction : legal limits and antitrust considerations
Gundlach, Gregory T., (1990)
Price predation : legal limits and antitrust considerations
Gundlach, Gregory T., (1995)
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T., (2007)