Against the green : a multi-method examination of the barriers to green consumption
Mark R. Gleim; Jeffery S. Smith; Demetra Andrews; J. Joseph Cronin Jr.
| Year of publication: |
2013
|
|---|---|
| Authors: | Gleim, Mark R. ; Smith, Jeffery S. ; Andrews, Demetra ; Cronin, J. J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 1, p. 44-61
|
| Subject: | Öko-Marketing | Green marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732746