Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets
Annmarie Ryan, Ingrid Stigzelius, Olfa Mejri, Gill Hopkinson, Fairouz Hussien
| Year of publication: |
2023
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|---|---|
| Authors: | Ryan, Annmarie ; Stigzelius, Ingrid ; Mejri, Olfa ; Hopkinson, Gill ; Hussien, Fairouz |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 23.2023, 3, p. 463-487
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| Subject: | Digital technologies | agencing | digitalised marketer | boundary work | emerging markets | marketing | Digitalisierung | Digitization | Schwellenländer | Emerging economies | Marketing | Prinzipal-Agent-Theorie | Agency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931231153194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014368298