Agency-client relationship factors across life-cycle stages
Kim-Shyan Fam; David S. Waller
| Year of publication: |
2008
|
|---|---|
| Authors: | Fam, Kim-Shyan ; Waller, David S. |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 7.2008, 2, p. 217-236
|
| Subject: | Marketing | Werbung | Advertising | Werbewirtschaft | Advertising industry | Lebenszyklus | Life cycle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003770089