Agency perceptions and practices on global IMC
Stephen J. Gould, Dawn B. Lerman and Andreas F. Grein
| Year of publication: |
2002
|
|---|---|
| Authors: | Gould, Stephen J. ; Lerman, Dawn B. ; Grein, Andreas F. |
| Published in: |
Best practices in international marketing. - Fort Worth, Tex. [u.a.] : Harcourt College Publ., ISBN 0-03-034036-5. - 2002, p. 267-288
|
| Subject: | Wahrnehmung | Perception | Welt | World | Prinzipal-Agent-Theorie | Agency theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001680915