AGENCY STRATEGY - Practising what you preach - Positioning, differentiation, relevance: All words agencies use for their clients' brands -- So why don't they apply them to themselves?
| Year of publication: |
2004
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|---|---|
| Authors: | Williams, Tim |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 11, p. 44-46
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