Agenda building and agenda setting in business : corporate reputation attributes
Year of publication: |
2015
|
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Authors: | Kim, Ji Young ; Kiousis, Spiro ; Xiang, Zheng |
Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 1, p. 25-36
|
Subject: | agenda building | agenda setting | business communication | corporate reputation | interactive media | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Stakeholder |
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