Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products
Qiuyi Huang, Xiaoping Zheng, Mengjie Zhang, Xiaoshuan Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Huang, Qiuyi ; Zheng, Xiaoping ; Zhang, Mengjie ; Zhang, Xiaoshuan |
| Published in: |
Journal of economic interaction and coordination. - Berlin : Springer, ISSN 1860-7128, ZDB-ID 2237855-8. - Vol. 17.2022, 3, p. 875-896
|
| Subject: | Agent-based model (ABM) | Brand agricultural products (BAPs) | Brand attitude | Willingness to spread | Word-of-mouth (WOM) | Agentenbasierte Modellierung | Agent-based modeling | Virales Marketing | Viral marketing | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Agrarproduktion | Agricultural production | Markenführung | Brand management | Agrarprodukt | Agricultural product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11403-022-00349-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272027