Agent-Based simulation as a useful tool for the study of markets

This paper explores diverse dimensions of the use of agent-based simulation used for the analysis of market dynamics. The literature that is studied is in majority related to economics theory, but can also be part of marketing studies. The main point in this reearch is the focus that authors put on learning, diffusion, imitation and bouded rationality. Markets are seen through several sub-divisions, such as: buyer-seller interpersonal relationship; views on the global chain, including consumer-producer relationships and learning; financial markets are also widely studied.