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Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine, (2013)
Multicultural managers and competitive advantage : evidence from elite football teams
Szymanski, Mike, (2019)
Work group inclusion : test of a scale and model
Chung, Beth G., (2020)
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products
Grier, Sonya A., (2006)
Consumer Distinctiveness and Advertising Persuasion
Grier, Sonya A., (2002)
Non-target Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
Aaker, Jennifer L.,