Aggregate Impact of Different Brand Development Strategies
Year of publication: |
2015
|
---|---|
Authors: | Hariharan, Vijay Ganesh ; Bezawada, Ram ; Talukdar, Debabrata |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: in Management Science Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 4, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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