Aggregate versus Product-Specific Pricing: Implications for Franchise and Traditional Channels
| Year of publication: |
1996
|
|---|---|
| Authors: | Desai, Preyas S. ; Srinivasan, Kannan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 72.1996, 4, p. 357-382
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