Aggregation criteria in normative market segmentation theory
John O. Tollefson and V. Parker Lessig. University of Kansas, School of Business
| Year of publication: |
[1979]
|
|---|---|
| Authors: | Tollefson, John O. ; Lessig, V. Parker |
| Publisher: |
Lawrence, Kans. |
| Subject: | Markt | Teilmarkt |
| Extent: | S. 346-355 |
|---|---|
| Series: | Reprint ; Nr 187 |
| Type of publication: | Book / Working Paper |
| Notes: | Umschlagt. Aus: Journal of marketing research. 15. 1978, Aug. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003616722