Agile Commerce in the Light of Text Mining

The survey conducted for this study reveals that more than 84% of respondents have never encountered the term “agile commerce” and do not understand its meaning. At the same time, they are active participants of this strategy. Using digital channels as customers more often than ever before, they have already been included in the agile philosophy. Based on the above, the purpose of the study is to analyse major text sets containing the “agile commerce” term, using the text data mining methods and tools. Data for analyses were sourced through creating an “agile commerce” query on websites with English as the content language. The texts retrieved in this way were used for building a corpus of documents. As a result of the corpus text exploration, words appearing most frequently in association with the agile commerce concept were separated and their most typical contexts were identified. The mining of unstructured data – the text mining process – revealed the essential meaning of the term being studied, while exploring knowledge from large information resources