Agile marketing for the manufacturing-based SME
| Year of publication: |
2006
|
|---|---|
| Authors: | Poolton, Jenny ; Ismail, Hossam S. ; Reid, Iain R. ; Arokiam, Ivan C. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 24.2006, 6-7, p. 681-693
|