Agile route-to-market distribution strategies in emerging markets : the case of Paraguay
Year of publication: |
2021
|
---|---|
Authors: | Boojihawon, Dev Kumar ; Richeri, Augusto ; Liu, Yipeng ; Chicksand, Daniel |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 27.2021, 1, p. 1-18
|
Subject: | Value chain | Adaptation | Agility | Microfoundations | Multinationals | Route-to-market | Multinationales Unternehmen | Transnational corporation | Betriebliche Wertschöpfung | Value creation | Paraguay | Schwellenländer | Emerging economies | Flexibilität | Flexibility | Strategisches Management | Strategic management | Agilität |
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