Agile Sales : Delivering Customer Journeys of Value and Delight

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Figure I.1 Agile Sales -- Figure 1.1 Pareto Principle and 80/20 Rule -- Figure 1.2 Persona Map -- Figure 1.3 Personal Map of Driven Bob -- Figure 1.4 Customer Contextual Interview Form -- Figure 1.5 Empathy Map -- Figure 2.1 Catch Ball Process -- Figure 3.1 Multi-Level RVMs -- Figure 3.2 Scrum Board -- Figure 3.3 Winson Group's Values and Behavior -- Figure 3.4 Team Behavior Change Tracker -- Figure 3.5 Burn-Up Watermelon Chart -- Figure 3.6 Ingham's Daily Operations Review Board -- Figure 3.7 Ingham's Action List -- Figure 4.1 Quality Kanban Flow -- Figure 4.2 Push-Based Production System Overburdened -- Figure 4.3 Sales Pipeline -- Figure 4.4 Pull-Bases Sales Opportunity Pipeline Using Kanban Approach -- Figure 4.5 Sales Performance Bell Curve -- Figure 4.6 Sales Opportunity Kanban Using Post-Its -- Figure 4.7 Salesforce CRM Opportunity Kanban -- Figure 5.1 Deming Cycle -- Figure 5.2 Sprint Cycles -- Figure 5.3 Sprint Kanban -- Figure 5.4 Sprint Kanban Card -- Figure 5.5 PICK Chart -- Figure 5.6 5 Whys Root Cause Analysis -- Figure 6.1 Change Pareto Principle Bell Curve -- Figure 6.2 Time Management Matrix (Covey, 1989) -- Figure 6.3 Front-Line Leader Standard Work Form -- Figure 6.4 Coaching Process -- Figure 7.1 The Customer's Journey -- Figure 8.1 Sales Pipeline Cohort Chart -- Figure 8.2 Key Elements for Understanding Your Customer -- Figure 8.3 CameraPro's Visual Customer Journey -- Figure 8.4 Customer Initial Perception -- Figure 8.5 Touchpoint Comparison -- Figure 8.6 Hard to Get Meeting Process -- Figure 9.1 Formal Pre-Meeting Question Planning Template -- Figure 9.2 Simple Bullet-Point-Checklist Approach -- Figure 9.3 Deep-Dive Questioning Iceberg -- Figure 9.4 5 Whys -- Figure 10.1 Customer Journey Map, Signet.