Agritourism Marketing in Africa : Exploring Digital and Social Media Strategy
Year of publication: |
2025
|
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Other Persons: | Nyagadza, Brighton (ed.) ; Chigora, Farai (ed.) ; Hassan, Azizul (ed.) ; Bashar, Abu (ed.) |
Publisher: |
2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Palgrave Macmillan |
Subject: | agritourism | social media marketing | sustainable development | marketing strategy | digital marketing | sustainable agritourism | tourism | agriculture | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Afrika | Africa | Agrotourismus | Rural tourism | Tourismusmarketing | Tourism marketing |
Extent: | 1 Online-Ressource (XXVII, 323 p. 9 illus., 6 illus. in color.) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
ISBN: | 978-3-031-78682-2 ; 978-3-031-78681-5 ; 978-3-031-78683-9 ; 978-3-031-78684-6 |
Other identifiers: | 10.1007/978-3-031-78682-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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