AI, Advertising, and the Creative Profession: Ethical Challenges and Professional Transformations

The text intersects artificial intelligence, advertising, and the creative profession. For the selection of texts and evidence of the relationship between the three concepts, we experimented with AI itself, using the Perplexity AI tool. From an exploratory approach, this qualitative meta-study aims to reflect the dialogue derived from these scientific and professional findings between academic researchers, active creative professionals, and Artificial Intelligence itself. Effectively integrating artificial intelligence into the creative process will provide a competitive advantage in the advertising industry. The coexistence of human creativity and generative artificial intelligence promises an exciting future full of possibilities for advertising, where the combination of the human mind and the capabilities of technology can lead to more innovative and effective campaigns. The text identifies the keys to this transformation and its actual or future penetration.