AI-driven banking services : the next frontier for a personalised experience in the emerging market
Jagdish N. Sheth and Varsha Jain, Gourav Roy and Amrita Chakraborty
| Year of publication: |
2022
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|---|---|
| Authors: | Sheth, Jagdish N. ; Jain, Varsha ; Roy, Gourav ; Chakraborty, Amrita |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 40.2022, 6, p. 1248-1271
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| Subject: | Artificial intelligence | Banking services | Customer experience | Personalised banking services | Finanzdienstleistung | Financial services | Künstliche Intelligenz | Bankgeschäft | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2021-0449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013397787