AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
K.T. Manis, Sreedhar Madhavaram
| Year of publication: |
2023
|
|---|---|
| Authors: | Manis, K. T. ; Madhavaram, Sreedhar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 157.2023, p. 1-20
|
| Subject: | Marketing capabilities | artificial intelligence (AI) | Automation | Hierarchy of automation framework | Technology-enablement | AI-enablement | Hierarchy of capabilities framework | AI-enabled marketing capabilities | Marketing strategy | Künstliche Intelligenz | Artificial intelligence | Automatisierung | Marketing | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities | Hierarchie | Hierarchy | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113485 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014229544