AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales
Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Pradeep, A. K. ; Appel, Andrew ; Sthanunathan, Stan |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Marketing | Produktentwicklung | New product development | Künstliche Intelligenz | Artificial intelligence | Lernende Organisation | Learning organization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 240 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-119-48406-6 ; 978-1-119-48408-0 ; 978-1-119-48409-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011997016