AI integration in e-commerce wishlists: navigating opportunities and challenges
Nitesh Behare, Shubhada Nitesh Behare, Shrikant Waghulkar
| Year of publication: |
2024
|
|---|---|
| Authors: | Behare, Nitesh ; Behare, Shubhada Nitesh ; Waghulkar, Shrikant |
| Published in: |
Marketing innovation strategies and consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-4195-7. - 2024, p. 58-83
|
| Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4195-7.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098548